Web & Social Specialist (Student)

Company Overview:

Toronto Fine Jewelry is a premier destination for exquisite jewelry pieces that blend timeless elegance with modern design. Our mission is to provide customers with high-quality, handcrafted jewelry that celebrates life's special moments. We pride ourselves on exceptional customer service and a seamless online shopping experience. Join our team and contribute to a brand that values creativity, innovation, and excellence in the world of fine jewelry.

Job Description:

We are seeking a motivated student to join our team as a Web & Social Specialist for the Fall. This is an excellent opportunity for a student looking to gain hands-on experience in e-commerce, digital marketing, and content management. As a Web & Social Specialist, you will play a crucial role in enhancing our online presence and supporting our marketing strategies.

Job Summary:

The Web & Social Specialist (Student) position is designed to provide students with practical experience in e-commerce and digital marketing. This role will involve using various software tools and platforms, including Shopify, Canva, Photoshop, WordPress, SEMrush, and Ahrefs. The ideal candidate should have a basic understanding of these tools or a strong willingness to learn. Throughout the placement, students will develop and enhance technical skills in content management, SEO, graphic design, and digital marketing strategy.

Key Responsibilities:

Merchandizing New Products:

• Utilize our cutting-edge custom Shopify back-end platform to manage and merchandize new products.
• Ensure product listings are accurate, visually appealing, and optimized for customer engagement.

Content Management:

• Assist in using AI tools to generate high-quality articles for our blog.
• Publish content to our website with a focus on improving SEO.
• Collaborate with the team to ensure content aligns with our brand voice and marketing goals.

Marketing Strategy Support:

• Contribute to the development and execution of marketing plans.
• Create content on social media platforms such as TikTok, Instagram & Pinterest
• Provide insights and recommendations to enhance our digital marketing efforts.
• Assist in monitoring and analyzing the performance of marketing campaigns.

Software and Tools:

• Shopify: For managing and merchandizing products.
• Canva: For creating visually appealing graphics and marketing materials.
• Photoshop: For advanced image editing and design work.
• WordPress: For publishing and managing blog content.
• SEMrush: For SEO analysis and keyword research.
• Ahrefs: For backlink analysis and SEO performance tracking.
• ChatGPT & other AI tools: For content generation
• TikTok & Instagram: For social media content production and management

Qualifications:

• Currently enrolled in a college or university program, preferably in Marketing, Communications, Computer Science, or any other related field.
• Basic understanding of e-commerce platforms, specifically Shopify, is a plus.
• Advanced understanding of social media platforms like Instagram & Tiktok is a must
• Familiarity with SEO principles and content creation.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Detail-oriented with excellent organizational skills.
• Interest in AI and its applications in content generation and marketing is desirable

Eligibility Requirements

• You are a Canadian Citizen, a Permanent Resident or a Protected Person as defined by the Immigration and Refugee Protection Act
• You are registered or enrolled at a Canadian post-secondary education institution and are able to provide proof of full-time or part-time enrolment during placement
• You are legally entitled to work in Canada

International students do not qualify for this role.

Skills and Experience you will acquire while working in this role:

Technical Skills:

• Proficiency in using Shopify for e-commerce management.
• Experience with Canva and Photoshop for graphic design.
• Content management and publishing using WordPress.
• SEO analysis and strategy development with SEMrush and Ahrefs.
• Tiktok & Instagram

Marketing Skills:

• Practical knowledge of digital marketing strategies.
• Strong social media skills such as trending content, on-screen content etc.
• Hands-on experience in content creation and optimization.
• Insights into developing and executing effective marketing plans.

Professional Skills:

• Enhanced communication and collaboration skills - as someone who will be producing content in your role, you will be required to speak, write and communicate in English
• Improved organizational and project management abilities.
• Critical thinking and problem-solving in a real-world business environment.
• Content creation - you must be comfortable to produce content that includes yourself in videos.
• Video Narration

What We Offer:

• Hands-on experience with cutting-edge technologies and e-commerce platforms.
• Exposure to real-world digital marketing strategies.
• Mentorship from experienced professionals in the field.
• Flexible working hours to accommodate your study schedule.
• A collaborative and supportive work environment.

Join us this fall and gain valuable skills that will set you apart in the competitive job market. If you are passionate about digital marketing and eager to learn, we encourage you to apply for this exciting opportunity.

Job Types: Part-time, Internship / Co-op
Contract length: 12 weeks

Pay: $17.00 per hour

Expected hours: 20 per week

Benefits:

• Casual dress
• Flexible schedule
• On-site parking

Schedule:

• Monday to Friday

Education:

• Secondary School (required)

Work Location: In person

Application deadline: 2024-07-29

Pay: $17/hour

Placement Duration: Sept 3 - Nov 26, 2024

Hours: 20 hours per week